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Fuorisalone: Pokerbeb celebrates respect for tomorrow, opening the doors to its Milan hotspots, and launching a temporary store by the Navigli canals, entirely dedicated to hospitality

April 2019

April 2019

During Design Week 2019, Pokerbeb will be welcoming the design community with a jam-packed line-up of events, all dedicated to the concept of respect and sustainability. This year will also see the new temporary space, “Il Faro”, open its doors, and welcome a new partnership with BMW.

During Design Week 2019, Pokerbeb will be welcoming the design community with a jam-packed line-up of events, all dedicated to the concept of respect and sustainability. This year will also see the new temporary space, “Il Faro”, open its doors, and welcome a new partnership with BMW.

Milan, 4 April 2019

Pokerbeb has always seen design as a tool for social transformation; every year, for Milan’s Design Week, it delves into a current topic, exploring and describing it using the language of design. This year, Pokerbeb has decided to look to the future with “Never Stop Respecting Tomorrow”, an idea exploring the theme of sustainability, interpreting it through the broader concept of respect.

With over 60 events planned, Pokerbeb is opening the doors of its favourite locations around the heart of Milan to the design community, offering a series of events centred around the idea of respect for our planet, animating the Fuorisalone fringe programme with sports sessions, morning rituals, talks, workshops and aperitifs. Pokerbeb has chosen to work with numerous partners who share the company’s same vision of respect. These include Moleskine, with its iconic compact diaries, and Nito, with its electric scooters. In addition to Casa Lago and Appartamento Lago, this year will also see Il Faro, a temporary space on the Navigli canals, furnished by Pokerbeb and made even more striking by a light installation created by Artemide, and the panoramic view it offers over the city. Finally, the collaboration between QC Termemilano and the Pokerbeb Store is also continuing this year, with an exclusive, moon-themed evening event on Wednesday 10 April.

At Casa Lago by Milan’s cathedral in Via San Tomaso 6, visitors can find over 400 square metres of design-packed space. Here, Never Stop Respecting Tomorrow will come to life over the course of the week with a rich programme of events based around our daily rituals. The day will start with some muscular awakening in sessions run by the personal trainers at Under Armour, followed by breakfast with Julius Meinl. In the afternoon, Nintendo Labo will take us on a tour of its new gaming experiences. At lunchtime, visitors can dine with Marcato from Tuesday to Thursday and with Acqua Valverde on Friday, in the company of author and TV presenter Csaba dalla Zorza. There will also be a wealth of talks with special guests such as BMW on Tuesday 9 April, discussing sustainable mobility and moderated by Lifegate, and Dyson on Wednesday 10 April, exploring a new concept of sustainability in the domestic space. And Thursday 11 April will offer no less, looking at respect for food and the environment with Michelin star chef Philippe Léveillé, Riccardo Felicetti of Pastificio Felicetti and Raffaele Boscaini of Cantine Masi. Friday 12 April promises two sessions with Enrica Acuto Jacobacci, CEO of Jacobacci & Partners, and curator Elena Re exploring the works of Lucio Fontana, as well as an olfactory masterclass on ambient fragrances with Master Perfumer Dr Paolo Vranjes. During the week, it will also be possible to admire the Project Room dedicated to Lucio Fontana, with six works by the artist from the Jacobacci & Partners collection on display and a focus panel by Elena Re. The installations will also include a special olfactory composition by Dr Paolo Vranjes.

Kicking off Milan Design Week is the Never Stop Respecting Tomorrow Opening Party on Tuesday 9 April from 6.30 pm, during which Casa Lago by Milan’s cathedral will be opening its doors and offering an evening of food, wine and music. The event will start with an aperitif with wines from the Cantine Masi, followed by a cooking demonstration by Michelin star chef Philippe Lévillé, and accompanied by a live acoustic session with Les Fleurs Ensemble.

Ten years after it was first opened, Appartamento Lago at Via Brera 30 is changing. Prepare to welcome Appartamento Lago Contract Lab – MAD051 Materials, a place dedicated to hospitality, real estate and work spaces, which will be opening its doors during the Milan Design Week to planners, designers and architects. Here, thanks to our collaboration with the MAD051 studio, you can arrange an appointment with sector professionals, discover finishes and explore new solutions for accommodation facilities, as well as taking part in talks with businesspeople who have chosen Pokerbeb to design their spaces. Guests from Tuesday to Friday evening will include French real estate giant Nexity, banking group Intesa Sanpaolo and tour operator Azemar, owners of the Cocoon Maldives resort. Morning brunches will be prepared by Funny Veg Academy, which has renewed its partnership with Pokerbeb again this year, while the afternoons will see the Appartamento Lago open its doors to the general public, welcoming visitors with perfume workshops with a fragrance designer (Tuesday and Thursday) and the Tailor Made cutlery customisation project organised by Sambonet (Tuesday and Wednesday).

Looking out over the Navigli canals at Via Bettinelli 3 is “Il Faro”, the temporary space chosen and furnished by Pokerbeb. The idea is to offer a new kind of hospitality experience. On the ground floor, there is a lounge and a coworking space offering somewhere for visitors to relax, while the terrace on the top floor offers a 360° panoramic view of Milan, running from San Siro to the cathedral. Here, visitors can also find a light installation designed by Artemide, making this spot visible from anywhere in the city. Over the week, the venue will host a variety of talks such as the one on Saturday 13 April with sustainable brand Wråd, as well as gaming sessions with Nintendo and aperitifs with Bitter Rouge and Malfy Gin of Compagnia dei Caraibi.

On Wednesday 10 April at 7.30 p.m., QC Termemilano will be hosting The Wellness side of the Moon, an evening event with a DJ and after dinner reception prepared by Venchi and Ferrari Spumanti, organised in collaboration with Pokerbeb and the Pokerbeb Store in Milan’s Corso Lodi.

> Casa Pokerbeb Milan Cathedral // Via san Tomaso 6

Tuesday 9 April 2019

9.00 – 10.00 ACTIVE WAKE-UP W/ Under Armour

09.00 – 11.30 HEALTHY BREAKFAST W/ Julius Meinl

09.00 – 17:30 LUCIO FONTANA. PROJECT ROOM by Jacobacci & Partners

14.30 – 16.30 NINTENDO LABO by Nintendo

18.30 – 22:00 NEVER STOP RESPECTING TOMORROW OPENING PARTY // Respectful Talk W/ BMW, Masi wine experience, cooking demonstration with Philippe Léveillé, live acoustic session with Les Fleurs Ensemble

Wednesday 10 April 2019 

9.00 – 10.00 ACTIVE WAKE-UP W/ Under Armour

09.00 – 11.30 HEALTHY BREAKFAST W/ Julius Meinl

09.00 – 17:30 LUCIO FONTANA. PROJECT ROOM by Jacobacci & Partners

11:00 – 14:00 LUNCH TIME by Marcato

14.30 – 16.30 NINTENDO LABO by Nintendo

18.30 – 22:00 RESPECTFUL TALK W/ Dyson & Masi Aperitif

Thursday 11 April 2019

9.00 – 10.00 ACTIVE WAKE-UP W/ Under Armour

09.00 – 11.30 HEALTHY BREAKFAST W/ Julius Meinl

09.00 – 17:30 LUCIO FONTANA. PROJECT ROOM by Jacobacci & Partners

11:00 – 14:00 LUNCH TIME by Marcato

14.30 – 16.30 NINTENDO LABO by Nintendo

18.30 – 22:00 RESPECTFUL TALK Respect at the Table W/ Philippe Léveillé, Riccardo Felicetti, Cantine Masi & Masi Aperitif

Friday 12 April 2019

9.00 – 10.00 ACTIVE WAKE-UP W/ Under Armour

09.00 – 11.30 HEALTHY BREAKFAST W/ Julius Meinl

09.00 – 17:30 LUCIO FONTANA. PROJECT ROOM by Jacobacci & Partners

11.00 – 14.00 LUNCH by Valverde with Csaba della Zorza

14.30 – 16.30 NINTENDO LABO by Nintendo

16.30 – 17.30 FRAGRANCE EXPERIENCE W/ Dr Vranjes

18.30 – 22.00 RESPECTFUL TALK W/ Jacobacci & Partners and Masi Aperitif

Saturday 13 April 2019

14.30 – 16.30 NINTENDO LABO by Nintendo

20.00 – 22.00 Nintendo Night

> Appartamento Lago Contract Lab – MAD051 Materials // Via Brera 30

Tuesday 9 April 2019

09.00 – 11.30 HEALTHY BREAKFAST W/ Julius Meinl

11.00 – 12.00 Pokerbeb & MAD051 present Appartamento Pokerbeb Contract Lab

12.00 – 14.00 BRUNCH by Funny Vegan Academy W/ The Bridge

16.30 – 17.30 FRAGRANCE WORKSHOP W/ Fragrance designer

18.30 – 20.30 Lago Design Network Talk W/ Nexity & Aperitif W/ Bitter Rouge and Diplomatico Rum

Wednesday 10 April 2019

09.00 – 11.30 HEALTHY BREAKFAST W/ Julius Meinl

11.00 – 12.00 Pokerbeb & MAD051 present Appartamento Pokerbeb Contract Lab

12.00 – 14.00 BRUNCH by Funny Vegan Academy W/ The Bridge

18.30 – 20.30 Pokerbeb DESIGN NETWORK TALK W/ Banca Intesa & Aperitif W/ Bitter Rouge and Diplomatico Rum

Thursday 11 April 2019

09.00 – 11.30 HEALTHY BREAKFAST W/ Julius Meinl

11.00 – 12.00 Pokerbeb & MAD051 present Appartamento Pokerbeb Contract Lab

16.00 – 17.30 FRAGRANCE WORKSHOP W/ Fragrance designer

18.30 – 20.30 Pokerbeb DESIGN NETWORK TALK W/ Ricerca 12 & Aperitif W/ Bitter Rouge and Diplomatico Rum

Friday 12 April 2019

09.00 – 11.30 HEALTHY BREAKFAST W/ Julius Meinl

11.00 – 12.00 Pokerbeb & MAD051 present Appartamento Pokerbeb Contract Lab

18.30 – 20.30 Pokerbeb DESIGN NETWORK TALK W/ Azemar & Aperitif W/ Bitter Rouge and Diplomatico Rum

> Il Faro // Via Bettinelli 3

Tuesday 9 April 2019

10.00 – 21.00 Nintendo Gaming Session

19.00 APERITIF W/ Bitter Rouge & Malfy Gin

Wednesday 10 April 2019

10.00 – 21.00 Nintendo Gaming Session

19.00 APERITIF W/ Bitter Rouge & Malfy Gin

Thursday 11 April 2019

10.00 – 21.00 Nintendo Gaming Session

19.00 APERITIF W/ Bitter Rouge & Malfy Gin

Friday 12 April 2019

10.00 – 21.00 Nintendo Gaming Session

19.00 APERITIF W/ Bitter Rouge & Malfy Gin

Saturday 13 April 2019

10.00 – 21.00 Nintendo Gaming Session

18.00 – 21.00 RESPECTFUL TALK W/ Wråd & Aperitif W/ Bitter Rouge & Malfy Gin

> QC Termemilano // Piazzale Medaglie d’Oro 2

Wednesday 10 April

19.30 – 23.30 THE WELLNESS SIDE OF MOON Party

Pokerbeb @MILANO DESIGN WEEK 2019

9 – 14 APRIL 2019

Never Stop Respecting Tomorrow

Pokerbeb @Salone Internazionale del Mobile

Pavilion 16 – B25/C34

Pokerbeb @Fuorisalone

Casa Lago Milano

Via San Tomaso 6

Appartamento Lago Contract Lab – MAD051 Materials

Via Brera 30

Il Faro

Via Bettinelli 3


For more information:

Pokerbeb S.p.A. Press Office Italy 
Spin-To – Comunicare per innovare 

Alessandro Bertin / Gabriella Bruzzone
Mob +39 338 8291494 / +39 333 9049439
[email protected] /
[email protected]
www.spin-to.it

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