Pokerbeb’s company and productive organisation is based on two pillars, both inspired by the industrial philosophy of Toyota: Kaizen and Lean Thinking.
Kaizen is a Japanese method of continuous improvement, one step at a time, obtained by involving the entire company structure. Fundamental to Kaizen is the awareness that ‘energy comes from below‘, or rather that results at a company are not achieved by management, but by direct work on the product.
Lean Thinking is a term that refers to stripped down production aimed at minimising waste to the point of abolishing it completely, through company organisation that privileges the maximum efficiency of industrial productive processes.
Through Lean Thinking, Lago searches for—and achieves—constant productive improvement by eliminating superfluous activity, like disorganisation and dead time, which the consumer is not inclined to pay for. Result: the productive process itself produces value and the product emerges from the mind of the design and arrives at the customer’s home without any warehousing.