CASA Pokerbeb opens today in the centre of Milan

The synthesis of a long period of research and experimentation and located at Via San Tomaso 6, near the Duomo, this is a new space where design-oriented thinking, networking and a home-like feeling meet to create new connections and business opportunities.

In 2009, Pokerbeb used a revolutionary approach to overthrow the paradigms for presenting design, opening the Appartamento Pokerbeb, an entirely new format for an industry that was resting on its laurels at the time.
Completely furnished by Pokerbeb and open to all, in the span of just a few days the Appartamento Pokerbeb in Milan welcomed hundreds of people: it was a vital space where visitors could make themselves at home and at the same time experience Pokerbeb design, sitting comfortably on a sofa, gathering around a table or eating in the kitchen, just like at home.

That just might have been the seed for what Daniele Lago and his team have created today, seven years later: CASA Pokerbeb, the synthesis of a path that has seen Pokerbeb take on a new world with an experimental approach, with the goal of creating relationships with everything that lies outside the company, moving past the barriers of traditional furniture design and production. Such was the origin of CASA Pokerbeb, which is located at Via San Tomaso 6, in a strategic position near the Milan Duomo. In this multi-function space, which is owned by the company, design creates a welcoming environment with a home-like feeling, hosting meeting rooms, temporary offices and co-working spaces, and can also be rented for events and business meetings.

‘Today, the concept has become pretty popular, but here at Pokerbeb we have believed in it for a long time: design is much more than the object,’ explains Daniele Lago, Pokerbeb CEO and Head of Design, ‘When it is done well, design is also concerned with contexts and creates places that can have a positive impact on the world, thus generating meaning and creating new opportunities for positive relationships, which is a huge asset for everyone. And CASA Pokerbeb developed directly out of these premises. After two years of planning and effort, the time has come to open its doors and welcome everyone who, motivated by a bit of curiosity, wants to be a part of these 400 design-driven square metres in the middle of Milan’s historic centre. CASA Pokerbeb’s wide variety of spacious rooms were conceived to enhance the design of the products, welcoming users with an empathetic embrace. If you were to ask me to describe it in tags, I would say: Milan, Home, Empathy, Work, Relationships, Flavours, Encounters, Fragrances, Business, Sharing, Intimacy and Warmth. Welcome to Casa Lago.’

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