Designing Kindness

Luisa Collina,
Head of the School of Design, Politecnico di Milano

Some projects are planned ahead; others emerge with help from chance.
Never Stop living Seeding Kindness belongs to the second category.

A chance encounter at a conference in Venice between Daniele Lago and myself, and discovery of shared ideas, values and excitement about the new. The desire to take up a challenge together: designing kindness.
The decision to meet that challenge with a group of motivated, passionate students, teachers and tutors.

How do you create gentle design?
Our shared path began with an intense week of workshops with students coming from different disciplines (communication, design and engineering, interior design, fashion, products and services).
Starting with reflection on what it means to have a kind experience, the words associated with kindness, what kinds of relationships it generates (with people, objects and the surrounding environment) and how this is expressed in different contexts and cultures, new ideas emerged for products, services and events that embody, stimulate and spread the concept.
Using a broad, multi-disciplinary and systemic approach, the creative phase was infused with observations on human behaviour and use of digital and interactive technologies enablers and amplifiers of kind experiences.
The initial ideas were strengthened in a continuous and intense process in which teachers and tutors worked with the students to develop their ideas and through repeated and fruitful conversation with Pokerbeb, which contributed its invaluable artisan, productive and communication skills together with its knowledge of the people who use its products. The result is represented in the form of nine ways of interpreting kindness in different places and moments in our everyday lives, in the form of products, rituals and events. Nine stimuli for sensitising and becoming aware, leaving behind the aggressive, arrogant behaviour so common today, in favour of new forms of relating. Nine ambitious projects. Some are on view and expanding for this occasion, others are germinating for future projects and still others remain in seed form, awaiting further attention. All of them, however, hope to bear valuable fruit and contribute to a new, kind society.

All of them, however, hope to bear valuable fruit and contribute to a new, kind society.

Luisa Collina,
Head of the School of Design, Politecnico di Milano

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