Never Stop Designing Spaces.

An emotional journey
through ten places
of Italian life

Start the journey

NEVER STOP DESIGNING SPACES is Pokerbeb’s first book. Published by Rizzoli, it is available in bookstores throughout Italy and, starting from next Autumn, in eighty countries worldwide. The volume presents ten places in Italy through a visual and textual exploration that celebrates the Italian way of life. It is a sequence of varied and distinctive interiors, united by Pokerbeb design, spaces designed in empathy with the cities in which they were imagined to be found, where interiors and exteriors meet in an extraordinary dialogue. Below is an extract. Enjoy!

Start the journey

Assisi

NEVER
STOP
LIVING
GRACEFULLY.

Assisi | Umbria
43° 04’ 12” N
12° 37’ 03” E

A spiritual place, the land of St Francis and St Clare. A panorama that opens out onto the lush green hills of Umbria, dotted with ancient villages built of stone.

The living room interior, distinguished for its essential elegance, is built on tranquil tones that harmonise with the landscape. The suspended shelving and modular glass containers lend lightness and changing reflections to the room.

Matera

NEVER
STOP
BEING
EVER-CHANGING.

Matera | Basilicata
40° 40’ N
16° 36’ E

The City of Stones, custodian of a thousand-year history and witness to a harmonious dialogue between human ingenuity and the natural environment. Built into the rock, its picturesque views are filled with light and authenticity, creating a unique and magical place.

The colours are those of sunny Matera, while the shapes give movement to the interior. The island kitchen in the middle of the room, with its sinuous circular shape, fosters exchange between people and dialogue with the basic lines of the other furnishings.

Sorrento

NEVER
STOP
FEELING
MEDITERRANEAN.

Sorrento | Campania
40° 37’ 40” N
14° 22’ 25” E

A terrace city that looks out onto the Gulf of Naples, a melting pot of encounters, flavours and authentic emotions. Bright colours permeate the landscape, and the houses stand out like a mosaic against the blue of the gulf.

The atmosphere at home is sunny and convivial. Our angular sofa welcomes guests and offers relaxation, while the hand-painted ceramic shelf brings the colours of the Mediterranean indoors.

Napoli

NEVER
STOP
ADMIRING
BEAUTY.

Napoli | Campania
40° 50’ N
14° 15’ E

An amphitheatre that opens out onto the sea, ringed by Vesuvius and the coastal mountains: the eternal beauty of Naples welcomes the old and the new, order and chaos, art and spontaneity, in an explosion of energy, light and colour.

Timeless fascination, lightness and elegance characterise the bedroom, where the essential furnishings are in perfect dialogue with the historical context. The suspended bed is an ambassador of pure, simple beauty.

Lucca

NEVER
STOP
CHANGING
TASTE.

Lucca | Toscana
43° 51’ N
10° 31’ E

A circular city wall, almost completely intact, embraces a city of art built on a human scale, renowned for its one hundred churches and the Piazza dell’Antiteatro. Here, time is slowed down, encounters unfold serenely in the piazzas and church squares, on the steps and in the cafés.

The welcoming atmosphere of the 1950s-style café fosters conversation and familiarity. The warm oak counter dialogues with the brushed steel of the peninsula kitchen.

San Vito Lo Capo

NEVER
STOP
GOING
NATURAL.

San Vito Lo Capo | Sicilia
38° 10’ N
12° 45’ E

A tranquil spot devoted to well-being, caressed by limpid waters and velvety sand, where you can discover Sicily at its most pure. A Caribbean pearl in the Mediterranean and a cultural crossroads, the city offers a pristine, warm, relaxing environment.

The bathroom is an oasis of intimacy, to be enjoyed with simplicity. The circular suspended washbasin is accessorised with shelves and towel holders in glass and wood, which are attached to it like little cells.

Vicenza

NEVER
STOP
BEING
PALLADIO.

Vicenza | Veneto
45° 33’ N
11° 33’ E

The noble residences and villas designed in the sixteenth century by Andrea Palladio give Vincenza an unmistakable appearance. From attention to detail emerged picturesque architecture perfectly integrated with the landscape.

An elegant hotel room in a sixteenth century palazzo harmoniously welcomes the simplicity of a light, timeless design. The free-standing bed, with a wooden headboard and suspended on glass legs, dialogues with the pale colours of the frescoes.

San Gimignano

NEVER
STOP
BEING
KIDS.

San Gimignano | Toscana
43° 28’ N
11° 03’ E

A picturesque thirteenth/fourteenth-century city, crystallised over the centuries and filled with tower houses and red brick walls, it invites you to discover medieval architecture from up high.

The children’s room develops upward, like the interiors of the historical towers, giving free reign to the imagination. The suspended bed is like a tree house and the space created below it welcomes a second bed.

Torino

NEVER
STOP
MIXING PAST
AND FUTURE.

Torino | Piemonte
45° 04’ N
7° 42’ E

A city with a thousand faces: aristocratic and industrial, magical and sumptuous. Turin fascinates and sets itself apart with its royal palaces and castles, a contemporary city of art with a lively cultural life.

The cultural association hosted in an eighteenth century building recreates a home-like feeling with contemporary furnishings that enhance the marriage between ancient and modern. Suspended tables and modular shelving add personality to the historical interiors.

Livigno

NEVER
STOP
SEEKING
SERENITY.

Livigno | Lombardia
46° 32’ N
10° 08’ E

An isolated area in the heart of the Alps, where nature expresses itself in all of its power. A place where hospitality is crucial and interiors are a welcoming, protective refuge in every season.

The welcoming, comfortable chalet bedroom was designed around tactile materials: fabric for the headboard and innovative wardrobe door, and ancient oak for the suspended chest of drawers, lending warmth to the space.

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